Spanish soccer side FC Barcelona have partnered with Twitter as part of plans to expand their international online presence.
The agreement will see the reigning La Liga champions introduce small advertisements on their club content via the Twitter’s video advertising product Twitter Amplify.
The first Barça sponsor to take advantage of the new agreement will be sports drinks company Gatorade. The content will be accessible via the club’s Spanish language Twitter account @FCBarcelona_es.
While Twitter has similar agreements in place with the likes of the National Football League (NFL), Major League Baseball (MLB), and the Uefa Champions League, this deal marks the first time the social networking service has signed an international agreement of this kind with a professional soccer club.
Dídac Lee, the director responsible for new technologies at Barça, said: “This project meets part of FC Barcelona’s objective to integrate its digital channels and social media networks within the strategy of giving visibility to its sponsors.”
Glenn Brown, director of Twitter Amplify, added: “This agreement represents a unique opportunity to develop a sponsorship package with FC Barcelona, one of the biggest football clubs in the world, and connect brands with millions of football fans via Twitter in Europe, Latin America and around the world.”